The Light Place is More Than Just One Thing
This space represents the many facets of the company and brings them all together. It's a place for discussion, learning, and relaxation. A space where new ideas are born and where our best projects find their ideal setting, allowing all our clients to experience and be moved by the light we have been producing since 1978.
RD
The Light Place is a space dedicated to discussion, creativity and experimentation.
Training
The Light Place is the place where we learn new things. And we share them with you.
Team building
The Light Place is the place where the company is most united and where we like to celebrate successes.
Showroom
The Light Place is also a showroom where we welcome our customers and present our products to them at their best.
Lounge bar
The Light Place is at work, but it is also there when the work is done.
Credits
The Light Place was also an interdisciplinary meeting space for those involved in developing such an unusual and innovative project for our company. When we began to conceptualize our new exhibition location, we set ourselves an extremely ambitious brief: to revolutionize the very idea of a showroom. No longer just a mere exhibition space, but a location capable of conveying emotion through our worldview and our products in action. Not just a simple exhibition area, but an "emotional" showroom, designed for different purposes but above all, capable of astonishing on every level.
To achieve this result, we had to look within and understand what kind of company we had become after all the work we've done since 1978 and what our core values were. To do this, we relied on a series of professionals who could help us through this brand renewal journey. We didn't just want to freshen up our image; we wanted to bring out the best in ourselves and show it to the world.
In 2019, we placed ourselves in the hands of the communication agency Stain and Frank, with whom we embarked on a journey to clarify our positioning. Together, we developed the concept of the showroom, conceived as a space capable of surprising and moving people. We also "identified" our perfect spokesperson.
Spanish interior designer Irati Anda Solay was then involved to study the design of the space. Finally, production was entrusted to Realizzatori di Idee. For the show inside the space, once the creative process was completed, we involved our research and development department for the light design and the Milan-based production company Eccetera for the audio production.
We entrusted the famous voice of Simone D'Andrea (the Italian voice of Colin Farrell, Jared Leto, Matt Damon, Adrien Brody) to narrate the audio experience that guides guests through the show.
Team:
- Devis Cason, Coordinator (Teclumen)
- Maurice Swift, Technical Support (Teclumen)
- Lorenzo Campana, International Sales (Teclumen)
- Patrick Menozzi, Research & Development (Teclumen)
- Aurora Affini, Communication (Teclumen)
- Carlo Pinzi, Copywriter (Stain and Frank)
- Daniele Dagrada, Art Director (Stain and Frank)
- Irati Anda Solay, Interior Designer
- Davide Barbieri (Realizzatori di Idee)